Roles & Responsibilities
1. Responsible for Tencent WeChat The operation plan of card products closely combines the functions and characteristics of products with user needs and business goals. Through data analysis and user feedback and other means, formulate growth operation strategies to improve customer contact opening rate, retention usage rate, and payment conversion rate.
2. Responsible for online channel operation growth (such as application market, SEO, SEM, social media optimization, etc.), review function/event operation effect and specify improvement plan.
3. Use multiple data sources and analysis tools to conduct in-depth mining and analysis of user experience, marketing effects, channel quality, user behavior, performance of competing products, etc., timely discover problems and opportunities, and propose targeted solutions Optimization suggestions.
4. Good at establishing a good cooperative relationship with internal and external teams, able to manage and control the implementation effect of cooperation projects.
5. Undertake other work related to product operation. .
Qualifications
1. More than 3 years of experience in product operation, data analysis or Internet industry, experience in SaaS and Internet product operation is preferred.
2. Experienced in copywriting and editing, able to write high-quality content for various channels (including official account, circle of friends, website, social media, email, etc.).
3. Possess strong user insights, marketing strategies, and data analysis capabilities, be good at mining user needs, and know how to effectively meet user needs.
4. Have excellent communication skills and be able to establish a stable cooperative relationship with colleagues in different departments.
5. Love the Internet and product operations, have a strong sense of responsibility, and have a positive attitude. .
